Victoria's Secret model Leomie Anderson has launched LAPP The Brand, aka Leomie Anderson the Project the Purpose, a new platform for young girls to voice their opinions on life in the 21st century.

LAPP has unveiled a range of clothing that represents not only style, but core issues, and the first collection is based around reclaiming the word 'No', with Anderson explaining the importance of 'Making young girls feel cool to say no in the face of pressure'.